Your iPhone: The Perfect SEO Analytics Accomplice

If you work in the world digital marketing and SEO, then it’s pretty likely that you’ll rely on your iPhone much more than the average user. Why? Well, because without those little tools of the Internet and social media, you’d be out a job. For most, these tools simply help to run those little aspects of our personal social lives but, for you, they help you with something far more important; they help to bring home the bacon. And it’s because of this that aside from transforming our personal day-to-day lives, the invention of digital technology has also had a profound impact on the world of business.

Rather than operating a business through constant face-to-face meetings, businesses can now be run from the very palm of your hand – thanks to your handy little iPhone. But, as well as running your business, your iPhone can also help you to see what effects your business’ SEO and marketing techniques are actually having in relation to the wider SEO picture.

So, if you’re professional world consists of backlinks, tracking social media mentions and keyword researching, then here are a few ways that your iPhone can help to make your life a little easier when you’re analysing your SEO influences.

Google Analytics

The Google Analytics app is the perfect SEO reporting platform; it allows you to measure your sales and conversion, as well as gives you a good overview of how users have found your site, how they’ve utilized it, as well as how you can keep them returning to it.

And, aside from analysing your reports, Google Analytics also holds the power to analyse your social media programs and your content – so every aspect of your SEO is completely covered.

Website SEO Analyser (Free)

So, you’re in need of a quick and up-to-date report for your site – perhaps you’ve got an important meeting and your MD wants to know everything about the company site, now. You’re panicking, because quite simply, you haven’t got the time to whip up a super impressive report for him. Or, have you? Because, with the Website SEO Analyser app, you can get a SEO diagnostic analysis in seconds.

Simply type in the domain URL or name such as “Vroom SEO in Dublin” and the app will bring up all the domain information, on-page SEO results and a link profile for the domain quick and easily – your MD will think you’ve been working on it hard for ages!

Raven Tools

Raven Tools is the perfect way to analyze your marketing and SEO influence all together.  It uses a vast array of tools and add-ons that allow you to manage your individual marketing campaigns as well as some impressive features that work well in conjunction with industry profession API’s, including SEO Moz and WordTracker.

Raven Tools is also brilliant for allowing you to tailor exportable PDF’s and custom reports to your brand, and is handy for adding a professional edge to your reporting. Offering 2 different price packages, as well as optional add-ons, Raven Tools is the app that allows you to tailor absolutely everything to your own business and brand!


Ella Mason, an experienced freelance writer, wrote this article. Ella specializes in providing useful tech advice for businesses and other users.   

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